Bulgari’s Minaudières Turn Bags Into Mini Cultural Artifacts

Mary Katrantzou’s Bulgari campaign reimagines minaudières as culture-carrying objects: jewel-like vanity cases that deliberately don’t fit a phone, each accompanying a tiny book written by five women—Chimamanda Ngozi Adichie, Kim Ji-won, Isabella Rossellini, Linda Evangelista, and Sumayya Vally—distilling personal wisdom into portable form to anchor the idea of “carrying culture” beyond the pressures of modern, phone-centric life. The project blends Bulgari’s symbol archive with meticulous craftsmanship to balance precious materials and everyday usability, and marks Katrantzou’s first campaign as Bulgari’s leather-goods director.