"Taylor Swift's Personalized Jewelry Collection: From NFL-Inspired Necklaces to Tearful Declarations"

Pennsylvania-based jewelry company Wove saw a surge in sales and site traffic after Taylor Swift was spotted wearing their "TNT" friendship bracelet at the AFC Championship game, prompting a matching bracelet request from Travis Kelce for his girlfriend, Taylor Swift. The bracelet is part of the Michelle Wie West Collection and was inspired by Swift's friendship bracelets. The nearly all-women team at Wove is proud to have their work showcased by Swift and is excited about the unexpected exposure.