"Oscars 2024: Red Carpet Fashion Highlights"

1 min read
Source: Hollywood Reporter
"Oscars 2024: Red Carpet Fashion Highlights"
Photo: Hollywood Reporter
TL;DR Summary

The 2024 Oscars red carpet was a major win for luxury brands, with top fashion labels like Versace, Dior, Gucci, and Louis Vuitton earning significant media-impact value. Emma Stone's best actress win and wardrobe malfunction in a custom Louis Vuitton gown, along with Zendaya's Armani Privé gown, garnered high MIV. Ryan Gosling's "I'm Not Ken" performance in a Gucci suit led to a notable MIV for the brand. Tiffany & Co. and Jimmy Choo also saw success in jewelry and accessories placements. The event marked the end of the awards season, with Launchmetrics and THR set to recap the season's top brands and stars in March.

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