"Barbie, Beyoncé, and Taylor Swift: Fashion Brands' Ultimate Power Trio"
Fashion brands are reaping significant benefits from dressing Beyoncé and Taylor Swift for their respective tours, with Beyoncé generating $187 million in media impact value (MIV) for brands like Alexander McQueen and Tiffany & Co., while Taylor Swift generated $97.5 million in MIV for brands like Versace and Roberto Cavalli. However, Zara's collaboration with Barbie on a capsule collection proved to be the most successful, earning the fast-fashion retailer $11 million in MIV. Other brands, such as Nyx, Boohoo, Crocs, Aldo, and Gap, also saw success with their Barbie collaborations. Additionally, a study by Launchmetrics revealed that beauty brands on TikTok are growing faster than fashion brands, with Louis Vuitton, Chanel, L'Oréal, and Fenty Beauty making their way into the top 10 ranking on the platform.
- Barbie, Beyoncé and Taylor Swift Are Helping Fashion Brands Big Time WWD
- First on CNN: Taylor Swift's Eras tour could become the highest grossing tour of all time CNN
- Taylor Swift's Eras Tour Expected to Hit $2 Billion in Revenue American Songwriter
- Barbie and Taylor Swift Are Bringing Us Together ChristianityToday.com
Reading Insights
0
0
2 min
vs 3 min read
73%
466 → 126 words
Want the full story? Read the original article
Read on WWD