"Your Ultimate Guide to Macy's Thanksgiving Day Parade 2023: Watching, Balloons, Performers, and More!"

The 97th annual Macy's Thanksgiving Day Parade will take place on Thursday, with over three million spectators expected to watch the procession's 31 floats, 25 balloons, and performances by Jon Batiste and Cher. The parade will start at 8:30 a.m. and will be broadcasted on NBC and livestreamed on Peacock. The route spans 2.5 miles from the Upper West Side of Manhattan to Macy's flagship store at Herald Square. Spectators can find the best viewing spots along Central Park West and Sixth Avenue. The parade will feature new balloons, including the Pillsbury Doughboy and Snoopy, and new floats inspired by "Camp Snoopy" and Willy Wonka's chocolate factory.