"YouTube Introduces Multiview Feature for Coachella 2024 Livestream"

1 min read
Source: The Verge
"YouTube Introduces Multiview Feature for Coachella 2024 Livestream"
Photo: The Verge
TL;DR Summary

YouTube will introduce NFL-style multiview technology to its official livestream of the 2024 Coachella music festival, allowing viewers to watch up to four different stages at once with a single audio feed. The festival, taking place across two weekends in April, has seen slow ticket sales, possibly due to high prices, lineup quality, and festival fatigue. YouTube's exclusive content partnership with Coachella aims to generate extra attention, with the platform benefiting from ad revenue generated by the buzzworthy event.

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