Streaming Services Increasing Prices for Ad-Free Plans: Netflix and Discovery+ Lead the Way

Warner Bros. Discovery-owned Discovery+ and Netflix are raising prices for their ad-free plans. Discovery+ is increasing its subscription fee by $2, making it $8.99 per month in the US and Canada. Existing users will see the change on their next billing cycle. Meanwhile, Netflix is reportedly discussing a price increase for its ad-free plans, with the US and Canada likely to be the first affected. The exact extent of the price hikes and the timing of implementation are still unknown. Both streaming services have experienced stock price decreases, but have seen overall growth throughout the year.