"Max Set to Launch in Europe in May, Unveils Market Expansion Strategy"

Warner Bros Discovery's streaming service, Max, is set to launch in Europe on May 21, initially in the Nordics, Iberia, and Central and Eastern Europe, followed by Poland, the Netherlands, France, and Belgium. The service will be available in 25 European countries and 65 overall, offering a wide range of content including live coverage of the Paris Olympic Games and popular shows like House of the Dragon, Euphoria, and True Detective: Night Country. Max will also provide sports add-ons featuring events like the tennis Grand Slams and the Tour de France. Additionally, plans for a UK launch are in the works, with potential exclusivity on the Sky pay-TV platform.