"Hulu-Disney+ Bundle Launches with Marketing Push for Subscriber Growth"

Disney officially launched the Hulu-Disney+ bundle after a successful three-month beta period, with positive subscriber response exceeding expectations. The new "duo" plan aims to streamline the consumer experience and pool the content of Hulu and Disney+ into a single service, priced $2 higher than individual subscriptions. The company aims to leverage Hulu after assuming full control and plans to increase engagement and upsell capabilities. The integration is described as the most significant technical and operational evolution for Disney+ since its launch, with a focus on parental controls and stimulating viewing in the aggregate.