Disney+ and Hulu Merge in Beta Launch, Streamlining the One-App Experience

Disney is rolling out the beta version of Hulu on Disney+ to Bundle subscribers, allowing them to access Hulu's extensive library of movies and series within the Disney+ app. The beta phase will help Disney understand consumer needs and preferences before the official launch in spring 2024. The integration aims to provide a seamless viewing experience and drive deeper engagement for subscribers. Both Disney+ and Hulu will still be available as standalone apps, and the integration is part of Disney's strategy to optimize content, marketing, and user experience while increasing profitability in the streaming business.