Warner Bros. Discovery Revamps TruTV with Primetime Sports Programming

Warner Bros. Discovery plans to revitalize TruTV by introducing a nightly sports block featuring new programs and big games, aiming to attract broader viewership and ad revenue. The new schedule will include "alterna-casts" targeting different audiences, a live "TNT Sports Update," and a weekly program based on "House of Highlights." The move comes ahead of the NCAA March Madness basketball championship and is part of Warner's efforts to expand its sports offerings and compete with rivals like Fox Sports and ESPN. The company hopes the new programming will also bolster its joint venture with Fox and Disney in the sports streaming video space.