Conan O’Brien Bets on Podcasts to Promote the Oscars

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Source: The Hollywood Reporter
Conan O’Brien Bets on Podcasts to Promote the Oscars
Photo: The Hollywood Reporter
TL;DR Summary

Conan O’Brien is leaning into digital media to promote this year’s Oscars, staging a broad podcast and YouTube-focused promo push on shows like Chicken Shop Date, New Heights, IMO, and his Team Coco programs. While he still does traditional TV interviews, the strategy highlights the shift to creator-led platforms, and the Academy’s plan to move the show to YouTube in 2029 underscores that direction.

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