"Netflix Co-Chief Ted Sarandos Praises WWE Deal as Key to Emerging Sports Drama Strategy"

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Source: Deadline
"Netflix Co-Chief Ted Sarandos Praises WWE Deal as Key to Emerging Sports Drama Strategy"
Photo: Deadline
TL;DR Summary

Netflix Co-CEO Ted Sarandos celebrates the acquisition of exclusive rights to WWE programming, emphasizing its alignment with the company's sports strategy and potential for international growth. The 10-year, $5 billion deal includes non-U.S. rights and will add to Netflix's event programming, with plans for expansion into new territories. Sarandos sees WWE as complementary to the company's ad-supported tier and indicates that the move does not signal a shift in Netflix's approach to conventional sports rights.

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