Concho Mascot Leads Bad Bunny–NFL's Two-Part Super Bowl Merchandise Drop

Ahead of Bad Bunny's Super Bowl LX halftime show, the NFL and Ceremony of Roses unveil two-part merch drops built around Bad Bunny’s Concho mascot. The Fans/Concho Collection (available for pre-order Jan 24) features team-colored hoodies, tees, caps, and plushies with Concho in NFL gear. A second collection, 'Super Tazón,' drops Feb 8 after the halftime show and will rebrand the Super Bowl in Spanish, marking the first official SB merchandise to use a Spanish translation. New Era is a recurring collaborator.