"Taylor Swift's Influence Takes Super Bowl Parties to the Next Level"

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Source: Business Insider
"Taylor Swift's Influence Takes Super Bowl Parties to the Next Level"
Photo: Business Insider
TL;DR Summary

After Taylor Swift wore a ring designed by the owner of Kansas City boutique EB and Co. at the AFC Championship game, business has boomed, prompting the owner to buy tickets to attend the Super Bowl. The boutique's trendy accessories gained attention after Donna Kelce, mother of NFL stars Travis and Jason Kelce, wore their jewelry, leading to a surge in sales. The small shop has received about 2,500 orders, prompting the owner to close the shop temporarily to catch up with the demand.

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