Netflix to pour $2.5bn into South Korean content production.

Netflix plans to invest $2.5 billion in South Korea over the next four years to produce Korean TV series, movies, and unscripted shows, doubling the amount the company has invested in the market since 2016. The move is seen as a major opportunity for South Korea's content industry and Netflix as the country seeks to increase cultural exports and soft power. South Korea's entertainment industry has enjoyed a global boom in recent years, with its music market, led by K-pop groups such as BTS and Blackpink, leading the charge.