Maybelline faces backlash over partnership with transgender influencer.

Maybelline is facing a boycott on social media after sponsoring transgender influencer Dylan Mulvaney to promote its make-up. Mulvaney's partnership with Anheuser-Busch's Bud Light has already led to a 17% sales slump and two high-ranking marketing executives being put on leave. Mulvaney, who has 1.8 million Instagram followers, has used TikTok to detail her own experience transitioning from male to female and is an outspoken activist for transgender people.