Kim Kardashian's SKIMS to Open First Stores and Drops Racy Faux Leather Bikini Ad.

Kim Kardashian's underwear label Skims plans to open its first permanent stores next year, starting with a flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. Skims began as a direct-to-consumer business in 2019, but it has since dabbled in physical retail through relationships with department stores such as Nordstrom Inc. and Saks Fifth Avenue. The company is looking to open at least four stores next year and speed up expansion once those are in place. Skims expects to achieve net sales of about $750 million in 2023, up from nearly $500 million last year, and is considering international flagships as well.