ESPN and Fox Collaborate on Streaming Services and WWE Deal
TL;DR Summary
ESPN has partnered with John Cena to promote its new direct-to-consumer streaming service launching on August 21, featuring a campaign where Cena acts as a sports coach to educate users about new features, amidst a competitive streaming market and strategic moves to attract a broad audience including traditional ESPN viewers and cord-cutters.
- ESPN Taps John Cena to Boost Launch of New Streaming Service, Features Variety
- ESPN taps John Cena, App-E to rally fans ahead of Aug. 21 ESPN DTC & enhanced ESPN App launch ESPN Front Row
- ESPN DTC and FOX One to Launch Combined Bundle Offer The Walt Disney Company
- ESPN inks five-year deal for WWE's live premium events including WrestleMania, Royal Rumble CNBC
- ESPN And Fox Will Bundle Their Soon-To-Launch Streaming Services Deadline
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