E.L.F. Cosmetics Faces Backlash Over Matt Rife Campaign and Apology
TL;DR Summary
E.L.F. Cosmetics faced backlash after featuring controversial comedian Matt Rife in a law-themed ad campaign, leading the company to apologize and acknowledge missing the mark, as they aimed to humorously highlight beauty injustices but underestimated the impact of Rife's past jokes on their audience.
Topics:entertainment#advertising-controversy#brand-reputation#business#elf-cosmetics#matt-rife#public-apology
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- E.L.F. Cosmetics issues apology after facing backlash over controversial Matt Rife ad The Independent
- E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad New York Post
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