Disney's Box Office Woes: CEO Bob Iger Faces Mounting Pressure

Disney CEO Bob Iger has acknowledged that the pandemic created creative challenges for the company and has announced a new mandate to make fewer films, focusing on quality. This strategy is similar to the one Iger implemented in 2005 when he cut jobs and reduced movie production, leading to the acquisition of Pixar and improved film quality. With Disney's recent box office struggles, including several underperforming movies, there is pressure on Iger and studio chief Alan Bergman to deliver results. Activist shareholders are threatening to pressure management and the board, and Iger is looking to consolidate and improve organically. The upcoming release of "Wish" is seen as a potential turning point, but if Disney's shift towards quality doesn't yield stronger box office numbers, leadership changes may be demanded.