Disney Partners with Sony for Physical Media Distribution

Disney has struck a deal with Sony Pictures Entertainment for Sony to take over the manufacturing, distribution, and marketing of Disney's DVDs, Blu-ray discs, and other physical media in the U.S. and Canada. This move comes as physical disc sales continue to decline amid the industry's streaming boom, with revenue dropping 28% in the first half of 2023. Disney will continue to manage its digital media, and the deal with Sony is part of the company's strategy to respond to consumer demand more efficiently.