Diddy accuses Diageo of neglecting his tequila brand due to racism.
TL;DR Summary
Sean "Diddy" Combs has filed a lawsuit against Diageo, alleging that the spirits company neglected his vodka and tequila brands, treating them as inferior "urban" products. Combs claims that Diageo limited distribution to urban neighborhoods and that some leaders resented him for making too much money. Diageo denies allegations of racism and says the dispute is a business matter. Combs intends to seek billions of dollars in damages in other legal proceedings against Diageo.
- Sean 'Diddy' Combs says in lawsuit that spirits giant Diageo neglected his vodka and tequila brands The Associated Press
- Diddy Sues Diageo For Alleged Racist Neglect of His Tequila Brand TMZ
- Diddy Accuses Diageo of Abandoning His Tequila The Wall Street Journal
- Sean ‘Diddy’ Combs accuses drinks giant Diageo of racism in US lawsuit The Guardian
- Diddy says Diageo neglected his tequila due to race BBC
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