Diageo Ends Partnership with Diddy, Citing Minimal Contribution

Diageo, the beverage company, has ended its business relationship with Sean Combs, also known as Diddy, after he sued them for allegedly neglecting their joint ventures, Ciroc vodka and DeLeón tequila. Diageo claims that Diddy's actions breached their contracts and that he only contributed $1,000 to the joint ventures despite making significant profits. The company expressed disappointment in Diddy's actions and stated their commitment to the success of the Ciroc and DeLeón brands. Diageo owns over 200 liquor brands and had a business relationship with Diddy since 2007.