Bay Alleges Cadillac Stole His Super Bowl Ad Ideas in $1.5M Lawsuit
TL;DR Summary
Action-film director Michael Bay filed a breach-of-contract and fraud lawsuit in Los Angeles seeking at least $1.5 million, claiming Cadillac’s F1 Super Bowl spot was developed for and directed by him but the company later sidelined him and allegedly copied his ideas and work; the suit cites a 25-year GM relationship and demands compensatory damages (at least $1.5M) plus punitive damages.
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