Apple TV Rebrands by Dropping Plus Sign for a Fresh Identity
TL;DR Summary
Apple is rebranding its streaming platform from Apple TV+ to simply Apple TV, introducing a new vibrant identity, though the change has not yet been reflected in the app. This move may signal future updates, including potential ad-supported tiers or physical device changes.
- Apple TV Drops Plus Sign From Name in New Rebranding Effort The Hollywood Reporter
- Apple TV Subtracts the + in a Quiet Rebrand The New York Times
- Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’ Variety
- Trump Lobs Insults at ‘Nasty’ Little Marco The Daily Beast
- Apple TV Plus is being rebranded to… Apple TV The Verge
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