American Eagle's Foot Traffic Drops Post-Sydney Sweeney Ad Controversy

American Eagle experienced a 9% year-over-year decline in store foot traffic following the launch of its controversial Sydney Sweeney campaign, with some competitors also seeing declines, though less steep. The campaign has faced criticism for its perceived oversexualization and eugenic undertones, while some political figures have supported it. The direct impact of the campaign on sales and traffic remains unconfirmed by American Eagle.