"Beyoncé's Cécred: Haircare Line, Western Glam, and Generous Fund"

The author shares her experience testing Beyoncé's new haircare line, Cécred, which focuses on hair and scalp health with a patent-pending technology called Bioactive Keratin Ferment. The Foundation Collection includes seven hair/scalp care products and a mixing bottle for the innovative Fermented Rice & Rose Protein Ritual. The products are designed for all hair textures and states, and the author was impressed with the results, particularly the Reconstructing Treatment Mask and Nourishing Hair Oil. Beyoncé's brand also aims to support the professional stylist community through the BeyGOOD x Cécred Fund.