2025 Beauty Trends and Innovations You Can't Miss

The year 2025 in beauty culture was marked by extremes, including a push for low-maintenance looks that require high-maintenance treatments, a broadening of beauty standards to include non-human entities like dogs, increased transparency and normalization of cosmetic procedures among celebrities, and a cultural shift towards embracing natural body hair, notably pubic hair, as a form of body positivity and self-expression.