Maybelline's Controversial Use of Men in Makeup Ads Sparks Backlash

Maybelline is facing backlash after using men, including makeup artists Ryan Vita and Zak Taylor, to promote its new lipstick line on social media. The brand received criticism from social media users who expressed their disapproval of men being featured in makeup tutorials. This comes after Maybelline faced a public boycott threat for sponsoring transgender influencer Dylan Mulvaney. The cosmetics giant has been accused of meddling in hot-button culture war issues and has seen a decline in sales as a result. The company's decision to partner with diverse influencers has sparked controversy and divided its customer base.