PMA Reverts to Original Name After Branding Turmoil

After four months of turmoil sparked by its PhAM branding, the Philadelphia Museum of Art announced it is reverting to its original name while keeping the griffin logo; the reversal followed stakeholder surveys showing the new branding didn’t resonate, amid leadership shakeups including the firing of former CEO Sasha Suda and resignations, with Daniel Weiss brought in to stabilize the museum. The initial rebrand reportedly cost north of $1 million, with fixes around $50,000, as the institution focuses on public programs, exhibitions, and addressing a sustainable deficit on the historic campus.