Pharrell's Parisian Party with "Phriends" and Limited Edition Merch.

Pharrell Williams hosted a star-studded party at Perrotin Gallery in Paris to celebrate the opening of the second digital auction by Joopiter, the platform he launched in 2022. The Just Phriends auction includes 61 lots with works by fashion-adjacent artists and rare pieces from Pharrell-adjacent brands. The auction is a physical manifestation of the aesthetic universe Williams has been cultivating for more than two decades.