Influencer Turns Smoking and Booze Into a Full-Time Content Gig

A North Carolina influencer named Jacob Jones has built a large online following by posting videos of himself smoking cigarettes and drinking throughout the day on YouTube, Instagram, and Twitch. His main YouTube channel was demonetized over cigarette content, but he earns income from a smaller channel, Patreon subscriptions, and livestreams. Fans praise his lifestyle as “living the dream,” while critics warn of serious health risks and question the longevity of his model.