United Airlines Introduces New Boarding Process: Window Seats First, Aisle Seats Last

TL;DR Summary
United Airlines is implementing a new boarding procedure for economy class passengers, starting on October 26. After the initial boarding groups, window seat passengers without frequent flyer status will board first, followed by those in middle seats, and aisle seat passengers will board last. The process, known as WILMA (window-middle-aisle), has been tested and proven to save up to two minutes of boarding time. This change may give an advantage to passengers who book window seats in terms of overhead bin space. The move is aimed at improving efficiency and reducing boarding time, which can result in significant cost savings for airlines.
- New United plan for economy class boarding: Window seats first, aisle seats last CNN
- United Airlines to change boarding process ABC 7 Chicago
- Stop blocking the aisle: how to board an aircraft Financial Times
- United to prioritize window seat boarding — but your credit card can still help you board early CNBC
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