"Fontainebleau Las Vegas: Unveiling a Girthy Casino Loyalty Club Program and Miami Beach Vibes"

Fontainebleau Las Vegas has unveiled its loyalty club program, Fontainebleau Rewards, ahead of its opening on December 13. The program offers tiered membership levels, including Bleau, Silver, Gold, and Royal, with various perks and benefits. Members can earn Bleau Points and Play Points through gambling, which can be used for resort credits and free slot play. Fontainebleau's loyalty club aims to attract players despite challenges such as no foot traffic, no casino experience, and flat Las Vegas visitation.