Uber Launches Carshare Platform in North America to Compete with Turo, Hertz, and Avis.

Uber is set to launch its carsharing service, Uber Carshare, in Boston and Toronto, allowing people to borrow vehicles from private car owners for a set amount of hours or days. The service, which initially launched in Australia, will be separate from Uber Rent and will list several hundred vehicles for rent at launch. Pricing will vary based on location, time, and vehicle type and age. The peer-to-peer carsharing industry is projected to reach $7.2 million in 2030.