FTC Proposes Ban on AI Impersonation of Individuals

The Federal Trade Commission is proposing new rules to combat AI-driven impersonation fraud, seeking public comment on prohibiting the impersonation of individuals and extending protections to cover AI-generated deepfakes. The agency has also finalized a rule to combat scammers who impersonate businesses or government agencies, allowing the FTC to directly seek monetary relief in federal court from scammers engaging in such fraudulent activities. The proposed changes come in response to the increasing use of AI tools by fraudsters to impersonate individuals, with the FTC aiming to strengthen its toolkit to address AI-enabled scams and protect consumers from impersonator fraud.