Tech Leaders Seek Tim Cook's Strategy for Navigating Trump Era Challenges

1 min read
Source: The Verge
Tech Leaders Seek Tim Cook's Strategy for Navigating Trump Era Challenges
Photo: The Verge
TL;DR Summary

Tech CEOs are looking to replicate Apple CEO Tim Cook's strategy of building a personal relationship with Donald Trump to gain business advantages. Cook's approach involved direct communication and focusing on single issues during meetings, which helped Apple influence Trump's policies on taxes and tariffs. This strategy allowed Trump to claim credit for Apple's achievements, such as the Austin manufacturing plant. Other tech leaders, like those from Boeing and FedEx, are attempting similar tactics, while some, like Google's Sundar Pichai and Meta's Mark Zuckerberg, have reportedly used flattery to engage with Trump.

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