Tech Leaders Seek Tim Cook's Strategy for Navigating Trump Era Challenges

TL;DR Summary
Tech CEOs are looking to replicate Apple CEO Tim Cook's strategy of building a personal relationship with Donald Trump to gain business advantages. Cook's approach involved direct communication and focusing on single issues during meetings, which helped Apple influence Trump's policies on taxes and tariffs. This strategy allowed Trump to claim credit for Apple's achievements, such as the Austin manufacturing plant. Other tech leaders, like those from Boeing and FedEx, are attempting similar tactics, while some, like Google's Sundar Pichai and Meta's Mark Zuckerberg, have reportedly used flattery to engage with Trump.
- Tech CEOs want to replicate Tim Cook’s Donald Trump playbook The Verge
- How Tim Cook Cracked the Code on Working With Trump The Wall Street Journal
- Playbook: Allies and execs ponder how to work with Trump POLITICO
- Trump's 60% tariffs on Chinese goods would bite Apple the hardest Nikkei Asia
- Apple’s Tim Cook Has Ways to Cope With the Looming Trump Tariffs Bloomberg
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