Nikita Bier Joins X as Head of Product, Boosting Crypto and Viral Growth

Elon Musk's X platform has appointed Nikita Bier, known for creating viral youth-focused apps, as its head of product to attract younger users and boost growth amid challenges like declining user engagement and competition. Bier's experience in developing interactive features and engaging Gen Z could bring fresh energy to X, which is also leveraging AI tools like Grok. This move comes as tech firms compete fiercely for top AI talent to innovate and grow their platforms.