Newsrooms Combat New Threats from A.I.

Newsroom leaders are holding preliminary talks with other media companies and Digital Content Next to develop rules around how their content can be used by natural language artificial intelligence tools. Generative AI can create seemingly novel blocks of text or images in response to complex queries, and some of these programs are trained on large amounts of publicly available information from the internet, including journalism and copyrighted art. Publishers fear these programs could undermine their business models by publishing repurposed content without credit and creating an explosion of inaccurate or misleading content, decreasing trust in news online.