Meta's Upcoming AI Chatbots: Engaging Young Users on Instagram and Facebook

Meta is set to announce "Gen AI Personas," a generative AI chatbot aimed at engaging younger users with colorful behavior. The company has reportedly tested personas like a "sassy robot" and an overly curious "Alvin the Alien." Meta plans to create dozens of these bots and is developing a chatbot creation tool for celebrities. Additionally, Meta is working on a more powerful language model to rival OpenAI's GPT-4 and an AI model to enhance its Horizon Worlds avatars. The company aims to keep users engaged for longer to increase ad-serving opportunities.