"Max Takes Action Against Password-Sharing, Following Netflix and Disney+"
TL;DR Summary
Warner Bros. Discovery's Max streaming service will begin enforcing restrictions on password-sharing outside of households in 2024, following the lead of Netflix and Disney. This crackdown aims to boost financial performance, with the company targeting $1 billion in earnings by 2025. The move comes as part of efforts to transition to profitable growth, with plans to expand Max into European countries, launch an ad-supported plan in more markets, and explore partnerships like the Verizon Max-Netflix bundle.
- Max Will Start Cracking Down on Password-Sharing This Year, Warner Bros. Discovery May Disable Accounts of Violators Variety
- Max to Start Cracking Down on Password Sharing, Too Hollywood Reporter
- Max, formerly HBO Max, to crack down on password-sharing Honolulu Star-Advertiser
- Max is cracking down on password-sharing just like Netflix, Hulu, and Disney+ Mashable
- Max confirms 2024 password crackdown, explores adding transactional ads Ars Technica
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