Google's AI Features Reshape Search and Threaten Media Ecosystems

Google's new AI Summary feature, which provides quick answers at the top of search results, has significantly reduced traffic to news and content websites, impacting their revenue and SEO effectiveness. Despite Google's claims of driving traffic to websites, studies show most users do not click through to source pages, and the reliability of AI-generated information is questionable. This shift threatens the traditional advertising-based business model of online publishers, even as Google's revenues continue to grow.