Ferrari Luce Interior by Ive and LoveFrom Blends Vintage Flair with Bold Digital Depth

Ferrari previews the Luce EV interior designed by Jony Ive and Marc Newson’s LoveFrom, featuring a retro-futuristic cockpit built around a large OLED gauge cluster and a swiveling center screen. The cabin emphasizes metal and glass, tactile controls, and a restrained Apple-like aesthetic, signaling a bold shift for Ferrari’s design language. Critics praise the depth and craftsmanship of the display while noting a sparse center console and a synthetic “fake” torque-shift via paddle shifters as potential drawbacks, making it a high-risk, high-reward move for the brand.