"Facebook and Instagram Introduce Paid Ad-Free Subscriptions in Europe"
TL;DR Summary
Facebook and Instagram will introduce a subscription option in the EU, EEA, and Switzerland, allowing users to choose between using the platforms for free with ads or subscribing to remove ads. The subscription will cost €9.99/month on the web and €12.99/month on iOS and Android, with additional fees for each linked account starting from March 1, 2024. The move is in compliance with evolving European regulations and aims to balance the requirements of regulators while giving users choice. Advertisers will still be able to run personalized advertising campaigns, and users will have access to tools to control their ad experience.
- Facebook and Instagram To Offer Subscription For No Ads In Europe Meta
- Facebook and Instagram launch a paid ad-free subscription The Verge
- Meta to Offer Ad-Free Facebook, Instagram Subscriptions in Europe Bloomberg
- Facebook and Instagram to offer paid subscriptions in Europe POLITICO Europe
- Meta unveils paid subscription option for ad-free Facebook, Instagram users in Europe TheStreet
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