"EU Consumer Groups File Fresh Complaints Against Meta Over Data Practices"

Meta's controversial "consent or pay" model in the EU, which requires users to agree to be tracked and profiled for ad targeting or pay for an ad-free subscription, has triggered complaints from consumer rights groups. The groups argue that Meta's model violates GDPR principles and is coercive, lacking transparency and a valid legal basis for processing personal data. The complaints could lead to penalties and enforcement action, potentially forcing Meta to reform its business model. The European Commission is also overseeing enforcement of Meta's compliance with newer regulations, and the company's consent choice is facing scrutiny from multiple avenues.