"Assessing the True Worth of the Subscription Economy for Customers"

The subscription economy, particularly in the software-as-a-service (SaaS) sector, has seen significant growth, but there is a growing imbalance between providers' profits and customers' outcomes. Software is becoming more expensive for customers, with recent price hikes from major companies. To improve the health and sustainability of the subscription economy, software providers should focus on adding value to customers by encouraging flexibility, offering longer and more comprehensive trials, and allowing customers to build trust before making purchasing decisions. This approach will drive growth and benefit both providers and customers.