Apple AirTag Update Enhances Airline Lost Luggage Tracking

Apple is updating its AirTag device to allow users to share the location of lost items, collaborating with airlines like Delta and United to manage the influx of lost luggage data. This new feature, "Share Item Location," will enable passengers to provide airlines with precise coordinates of their misplaced bags, enhancing customer service efficiency. The update is set to roll out in select airports initially, with a broader implementation planned for 2025. This development highlights a missed opportunity for airlines to create their own tracking systems.