"Amazon Unveils AI-Powered Shopping Assistant Rufus"

Amazon has launched Rufus, an AI-powered shopping assistant that can answer customer questions and make recommendations based on their preferences and needs. Rufus is trained on Amazon’s product catalog, customer reviews, and web information, enabling it to provide thoughtful explanations, comparisons, and suggestions for various shopping needs. The assistant is currently in beta for a small subset of U.S. users in the Amazon mobile app, with plans for a broader rollout in the coming weeks.