Amazon Prime Video Faces Backlash Over Removal of Dolby Vision and Atmos Support

Amazon Prime Video has removed Dolby Vision HDR and Dolby Atmos surround sound from its standard subscription, requiring an additional $2.99 per month to access these features. This move comes after the introduction of ads to the service, which can also be removed for the same fee. The change affects viewers using smart TVs from Sony, LG, and Samsung, who now receive content in HDR10 with Dolby Digital 5.1 instead. This decision has sparked comparisons to other streaming services' pricing models, with some users facing an 18-28% price increase to access the full fidelity experience on Prime Video.